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Research papers

The impact of introducing a new TV audience measurement system

The following paper starts by describing the change of the Swiss media situation since the late seventies. As a consequence the system to measure TV-consumption did not suit the needs of media researchers and data users any longer. Therefore a new...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Herbert Furrer
June 15, 1986
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Citation

Furrer, H. (1986a, June 15). The impact of introducing a new TV audience measurement system. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/the-impact-of-introducing-a-new-tv-audience-measurement-system